Yesterday, CouponCabin CEO Scott Kluth took to the CouponCabin blog with a sincere letter to CouponCabin users and fans. Last November, CouponCabin announced it would be teaming up with Kate Gosselin, famed single, celebrity mother of eight, to feature weekly blog posts chronicling Kate’s couponing adventures. Less than a year later, it’s all over. The reason? Kluth made it very clear that Kate’s diva antics don’t cut it in the coupon world:
A series of recent events have made it clear to me that Kate Gosselin and her contributions do not align with the authenticity which we set out to build almost a decade ago, and that Ms. Gosselin is simply not a good fit with the wonderful team and culture at CouponCabin.
Ouch. But, good for CouponCabin. Because a quick trip through Gosselin’s archived posts paints a picture of a pretty dissatisfied fan-base. Gosselin’s last post “Kate Says: Do It Yourself and Save!” isn’t any more than a prolonged pat on the back for giving herself an oil change – without any clear-cut advice for readers who want to learn how to change their own oil and fix their own broken toilet handles too. Which, I think, screams fraud. Readers are clamoring with excitement and relief over at the CouponCabin blog; one reader notes, “[Kate’s] useless tips and self-adulation were annoying and promoted nothing.”
Here’s the thing. CouponCabin hit the nail on the head: couponing is all about being down-to-earth. It changes your entire outlook on how much you spend/use/waste and how you can live more efficiently and graciously on planet Earth. I think there’s a huge misconception about what couponing means in today’s culture. Even highly publicized couponers like TLC’s Michelle Waggoner (visit her blog; she’s amazing!) are humble super-savers with their priorities in check. So lets all keep couponing the cool, holistic lifestyle it’s meant to be.
PS: CouponCabin is a wonderful company. Stay tuned for my full review of the CouponCabin app to come soon!