We all started as bad couponers.
The idea for SnipSnap was born out of a simple, universal problem: The forgotten coupon. Whether it’s the Bed Bath & Beyond 20%-off one left in your car visor, the Babies R Us discount sitting in the coupon bowl at home, or the Starbucks treat receipt buried in your carseat, there’s no reason you should forget these deals — or have to remember the paper. Yet still, 84% of consumers routinely forget their coupons at home, and 42% have recently left a store without making a purchase because they forgot their coupon.
Initially, there was no SnipSnap app. We were just a bunch of forgetful couponers taking photos of our coupons, and redeeming ’em off our phone’s camera roll. Before long, though, we’d save a lot of dough. More important, nearly everyone would tap us shoulder asking, “What app is that?!” So we built one.
SnipSnap was prototyped at DreamIt Ventures, a startup accelerator in Philadelphia, and then incubated at the Philadelphia Inquirer’s Project Liberty startup incubator. After months of tender nurturing, we launched the app into the wild at TechCrunch Disrupt. Alas, we didn’t win the “Battlefield” competition, but who cares? MC Hammer dubbed us his favorite startup of the event. Can’t touch this! He wasn’t the only one who took notice. SnipSnap won several other startup competitions, including Mobile Monday Mid-Atlantic’s demo night and Switch Philly. Perhaps most exciting of all, the app was featured atop the New and Noteworthy section of the App Store, where it quickly grew to over 100,000 users in a week!
The app has continued to grow rapidly, with more than 2 million users a year after launching. As a retail coupon-centric app (we do not support manufacturer coupons), we’ve worked tirelessly to partner with retail stores, restaurants, and local businesses. Our aim is to ensure that SnipSnap is not only a great consumer experience, but also an efficient mobile-marketing channel. SnipSnap utilizes user’s past coupon snipping history in order to recommend offers going forward. This is how we create a great experience and boost engagement, and also how we make money. For retailers such as Bed Bath & Beyond, Toys “R” Us, and Aeropostale, we’ve proven that we can not only show a massive lift in mobile redemptions with these targeting offers, but also create the right kinds of control to measure and manage liability.
As we grow, SnipSnap will extend our mobile-coupon experience into other areas, including the mobile web, email, and banner advertising. For retailers, we’re powering the next generation of mobile couponing, and giving the analytics and attribution to show it works. (Look for the “Snip It” button to show up in emails and ads soon!) And for consumers, we aim to streamline all aspects of mobile shopping. Imagine the day when you get to the store checkout, and the coupon you saved at home shows up automatically on your phone’s lock screen. Just wait!