Treater Enters Social, Mobile Gift Giving World

There’s something new on the social, mobile gift giving horizon! Welcome Treater, a new free app for iPhone and Android that lets you give “treats” like cupcakes, coffee, or trendy articles of clothing to your Facebook friends. How does it work?

  1. Pick a Facebook friend you want to gift. Friends with upcoming birthdays are suggested, but you can make anyone’s day.
  2. Pick your treat! You can choose quite a variety of treats ranging from single servings of comfort food to luxury yoga gear. First you choose the category, then you get specific: Coffee-> Starbucks -> Grande Iced Espresso.
  3. Write a message to send with your treat and perhaps a picture of your sweet little face. Determine whether or not you want to post the treat to your recipient’s Facebook wall.
  4. Determine how you want your treat delivered (text or email).
  5. Pay with your credit card. You’ll cover the cost of the treat, plus a 99 cent service charge.

Boom, done. You’ve just sent a super-thoughtful gift. Your friend will receive a link to a gift card that can be pulled up and redeemed from any smart phone like a store gift card. And if they decide to get a tall latte instead of a grande, that extra money will be stored away in a virtual “piggy bank” so it can be redeemed later to buy more treats.

Treater is a lot like Giftly in that it focuses on personal gifts that mean something as a pick-me-up for friends you really know well. Instead of just giving a gift card, you’re giving a warm vanilla latte or a great burger. Unlike Giftly, there are some limitations on what you can gift. You have to pick a specific cup of coffee from a specific vender instead of saying, “Hey! Here’s five bucks; use it to get that double soy extra sugar pumpkin banana chocolate concoction you love from your favorite obscure coffee store.” But, while there are limitations on what you can buy, there’s still a great selection from which to choose and the recipient of your gift will still appreciate the thought and care you put into selecting something special. (They’ll also appreciate not having to pay for it up front and then wait to be reimbursed as they’d have to with Giftly.)


Just Because Makes Social Gift Giving an Everyday Thing

From: Give The Gift Of Startups: Just Because Lets You Give Freebies To Friends From The Startups You Love | TechCrunch.

Social gift giving apps are huge, so it makes sense we’re seeing so many of them. And I love that each one has its niche. There’s Wrapp, which lets users celebrate Facebook friends with smaller free or larger paid gift cards to select popular stores like Sephora. There’s Gyft, which mobilizes the plastic gift card giving business for hundreds of restaurants and retailers and lets users store all their gift cards in their smart phones. And then there’s Giftly, which skirts retailers all together and lets users give custom, personalized gift cards that can been redeemed for absolutely anything, anywhere.

Enter Just Because, a new IOS app that’s designed to let users give the gift of their favorite startups – no special occasions necessary. How does it work? Just Because lets users give their Facebook friends gift cards as exciting introductions to select startups searching to spread the word. Even though most of the gift cards are valued at $15-$20, they only cost $1 to send! In the world of social gift giving apps, Just Because is most akin to Wrapp, in that it lets users give gift cards to their Facebook friends for (next to) nothing. But, with Just Because, the focus is less on celebrating birthdays or anniversaries and more on celebrating some of the most amazing start-ups out there now.

”We’re trying to change the economics of what it means to send somebody a gift,” says [co-founder Matt] Hartman. “The use cases [for the app] are not just attached to special events, they’re more about the people and the brands: ‘this made me think of you – this brand – just because.’”

Just Because creates a huge opportunity for startups establishing themselves with new customers. And the appeal shows in the list of those companies offering gift cards through Just Because: Uber, BirchBox, TaskRabbit, Warby Parker, Trunk Club, Jack Threads, BetaBrand, MoxieJean, Bespoke Post, and Cheeky Chicago.

Just Because requires a Facebook login, and gift cards are delivered exclusively via Facebook wall posts. Each gift card can only be received once per person, and gift card codes can only be redeemed by first-time customers (to any given startup).

Just Because isn’t as snazzy as some other gift giving apps, but I’m in love with its concept and its offers are pretty first-rate. What’s up for grab in the Just Because store now? Oh, just $20 to Warby Parker, $15 to BucketFeet, and $20 to Uber, among other great $1 gift cards.

I definitely dig sharing startups you love with friends you love. Remember that kid who told you about TOMS? That word of mouth was the best present ever, and it didn’t even come with a gift card attached. So imagined what Just Because can do for you.


Giftly Joins Mobile Gift Giving Movement

Mobile gift giving apps are taking all the plastic out of gift cards and all the time/effort/wrapping paper we used to put into making presents out of cash. And some are even taking cash out of the equation – I’ve blogged extensively about Wrapp, the social gift-giving app that lets you give free $5 and $10 dollar gift cards to your friends for use at popular stores like Sephora and Threadless. Mobile gift giving totally trumps traditional gift card giving; mobile celebrations are instant, social, savvy, eco-friendly and economical.

Lots of new variations on the gift giving smart phone app are popping up; recently, a San Francisco-based start-up released Giftly, a mobile gift giving app that lets you give completely personalized, customizable gift cards that recipients can use anywhere in the world. How does it work?

Giftly’s claim to fame is that it lets users get creative by customizing mobile gift cards. You can give a friend a gift card for anything, and you can be as vague or as specific as you want. While traditional gift cards bind recipients to a specific retailer or restaurant, Giftly gift cards are made specifically to be redeemed anywhere. For example, do you have a friend that’s running a marathon on her birthday? If you want to buy her a great pasta meal to celebrate, you’re not just limited to Olive Garden gift certificates; with Giftly, you can send her a gift card for whatever kind of pasta she wants, anywhere she wants to eat it. How? I’m getting to that part.

Giftly has tons gift giving inspiration with clip art to customize your gift card.

But I think it’s way cooler to take your own picture for the cover of your card. If you know me, you know I eat Nilla Wafers by the box like they’re going extinct. Here’s my dream Giftly gift card:

My gift card has a custom image, monetary value, and store location. Of course, the only thing that’s set in stone is the value – the person that receives this gift could use it to buy gummy bears at Superfresh if that’s what she’s really in the mood for.

Why? Because Giftly is essentially a money transfer. When you purchase a Giftly gift, you’ll have to cover the cost of the gift card (you determine the cost, from as low as $3), plus a $1 service charge. The real bummer is that, in order to redeem a Giftly gift card, the recipient will have to pay for the gift himself, and then Giftly will reimburse his credit card for the cost with the money you already put down. That kind of stinks.  It’s kind-of-sort-of like temporarily buying your own birthday gift. But there’s a lot to love about Giftly. Namely: Giftly gets rid of the fundamental problem everybody has with gift cards: they’re impersonal. A Giftly gift card makes it easy to show you really know the person you’re giving it to. I love that. Giftly lets you see where your friends checked-in recently, too, so you can buy them drinks without being in the same bar. Giftly is so fun, adorable, thoughtful, and innovative, that its unconventional gift-giving payment process might be easily overlooked. It’s getting great reviews in the app store and people are raving about being able to give the gift of whatever they want.