Are you a shopkicker? I am. Shopkick’s the interactive mobile shopping app that rewards you with gift cards and other incentives (hello, Coach bags) just to walk into your favorite stores and shop. (Read my more in-depth, original review of shopkick here and a more recent update here.) Have you heard about Shopkick’s “Black Friday 2” celebration? This Friday only, you can score 200 bonus Walk-in Kicks at stores like American Eagle, Aerie, Sony, Best Buy, Old Navy, and Macy’s. I’ve got 5 of these stores on my hit list tonight. Just for walking around the mall to cool down on a Friday night, I’ll earn just about enough kicks to trade for a free $5 card to Starbucks in the shopkick reward store. Hello, frappucino!
If you are heading out to do some Friday night shopkicking, don’t forget to do some simultaneous SnipSnapping. If you find something you want/need to buy while you’re racking up walk-in kicks, you can almost definitely find a coupon for it in the SnipSnap app. Check out these offer for Old Navy and Macy’s and make sure you follow me in the app and subscribe to my Mall coupon bundle. You’ll find coupons you can use at just about any store in the mall – whether it’s a part of shopkick’s Black Friday 2 celebration or not!
From:Mobile Maps Focus on Helping Lost Shoppers Find the Right Aisle – Bloomberg.
Mobile maps have made it incredibly easy to locate and navigate your way just about anywhere. They’re a huge asset to mobile couponers, since coupon apps like SnipSnap use smart phone GPS capabilities to remind users when they’re near a store they have a coupon for. Geolocation technology means shoppers can check in via social networks to earn loyalty rewards and access exclusive deals. And apps like shopkick can tell exactly when you’ve entered a store that will pay you to shop. Right now, you’re off the radar once you cross the threshold of your local Target but, in the near future, your smart phone will be able to steer you toward the specific items on your shopping list, so you’ll never find yourself wandering aimlessly up and down aisles again.
Several startups are getting a jump on mobile mapping. Point Inside recently raised $3.2 million from private investors and is heading into interior grocery store cartography. Aisle411 recently partnered with Walgreens to map about 7,900 of the retailer’s U.S. stores. WifiSLAM is fine-tuning indoor navigation with technology that combines Bluetooth and Wi-Fi.
Big companies are in on the action too: Google has already mapped the insides of 10,000 locations like museums. 22 big names like Nokia, Samsung Electronics, Sony and Qualcomm, just formed the In-Location Alliance to joint-develop an indoor mapping project.
Interior navigation has a ton of exciting implications for shoppers and retailers. Easy-to-navigate stores might be instantly more appealing to consumers, who, in turn will be able to shop more efficiently, interactively, and (possibly) more frugally. With the ability to track individuals in-store, retailers and third party applications will have numerous new outlets to engage, reward, and communicate with shoppers throughout the duration of their shopping trips. At the very least, with interior mapping technology, you’ll never again find yourself sulking up and down supermarket aisles, searching in vain for those obscure ingredients you need to concoct that Pinterest-inspired baking project everyone’s making.