According to recent findings from Monetate, a marketing optimization technology provider, m-shoppers have more than doubled in number since 2010 and, in just the last year alone, m-commerce had seen a 103% increase. Mobile shopping is so popular, it’s vying to take control of e-commerce completely; currently, 1 in every 10 e-commerce dollars spent stems from mobile purchases, and those purchases made from mobile phones are proving just as significant as those made from desk and lap tops (the average iPhone purchase value is just 5% less than the average purchase made from Apple computers).
Which smart phone rules m-commerce? It’s a tough call. Android phones currently drive 61% of m-commerce sales (rival iPhone drives 20.5%) but, since Apple announced the release of the iPhone 4S last year, the iPhone’s role in m-commerce is exponentially increasing; e-commerce traffic driven by iPhones increased 117% this year, while traffic coming from Androids increased just 85%.