Social gift giving apps are huge, so it makes sense we’re seeing so many of them. And I love that each one has its niche. There’s Wrapp, which lets users celebrate Facebook friends with smaller free or larger paid gift cards to select popular stores like Sephora. There’s Gyft, which mobilizes the plastic gift card giving business for hundreds of restaurants and retailers and lets users store all their gift cards in their smart phones. And then there’s Giftly, which skirts retailers all together and lets users give custom, personalized gift cards that can been redeemed for absolutely anything, anywhere.
Enter Just Because, a new IOS app that’s designed to let users give the gift of their favorite startups – no special occasions necessary. How does it work? Just Because lets users give their Facebook friends gift cards as exciting introductions to select startups searching to spread the word. Even though most of the gift cards are valued at $15-$20, they only cost $1 to send! In the world of social gift giving apps, Just Because is most akin to Wrapp, in that it lets users give gift cards to their Facebook friends for (next to) nothing. But, with Just Because, the focus is less on celebrating birthdays or anniversaries and more on celebrating some of the most amazing start-ups out there now.
”We’re trying to change the economics of what it means to send somebody a gift,” says [co-founder Matt] Hartman. “The use cases [for the app] are not just attached to special events, they’re more about the people and the brands: ‘this made me think of you – this brand – just because.’”
Just Because creates a huge opportunity for startups establishing themselves with new customers. And the appeal shows in the list of those companies offering gift cards through Just Because: Uber, BirchBox, TaskRabbit, Warby Parker, Trunk Club, Jack Threads, BetaBrand, MoxieJean, Bespoke Post, and Cheeky Chicago.
Just Because requires a Facebook login, and gift cards are delivered exclusively via Facebook wall posts. Each gift card can only be received once per person, and gift card codes can only be redeemed by first-time customers (to any given startup).
Just Because isn’t as snazzy as some other gift giving apps, but I’m in love with its concept and its offers are pretty first-rate. What’s up for grab in the Just Because store now? Oh, just $20 to Warby Parker, $15 to BucketFeet, and $20 to Uber, among other great $1 gift cards.
I definitely dig sharing startups you love with friends you love. Remember that kid who told you about TOMS? That word of mouth was the best present ever, and it didn’t even come with a gift card attached. So imagined what Just Because can do for you.