In the last few months, my entire recreational shopping life has been completely transformed by a little interactive incentive app called shopkick. Shopkick rewards you with kicks, just for walking into a store and scanning items. You can trade in your kicks for rewards (about 250 kicks equals a dollar). It used to be that a full day of shopkicking earned me a $5 Starbucks card with minimal effort. Now, well, it’s going to take a lot longer to get any kicks from my kicks.
Shopkick announced its new version 3.0 to millions of users today (shopkick says it’s the 4th most widely used shopping app after eBay, Amazon and Groupon).
As a super-loyal shopkicker, I was so ready to see all the new updates:
- Store “lookbooks” that allow users to preview, select and save items/ receive future push notifications when those items are in store
- Map layout that lets users see exactly how many kicks are available in each shopping center
- All-inclusive store cards with all kicks, coupons, and kicks-for-purchase opportunities on one screen
For me, the updates are absolutely not worth it. Here’s what I really, really dislike about shopkick 3.0:
- Walk-in kicks are half of what they used to be. I used to get 60 kicks (more on bonus days) for walking into Target. Now I’m getting 35. Every, single shopkick store has had its walk in kicks reduced by half.
- You have to do a lot of work for bonus kicks. Bonus kicks were already a waste of time (1 kick is less than a penny, so finding one in the old shopkick app was far from a big deal). But now you have to swipe through endless items in the Coach lookbook to find four bonus kicks, which are the only kicks the Coach store has to offer.
- The map layout is a pointless visual. The old version listed nearby shopkick hotspots by proximity and you could see all of the possibilities on one screen. Now, stores are lumped into shopping centers and you can’t clearly see what’s where anymore.
I’m extremely bummed out. Shopkick still has some of its great main features like Buy & Collect, coupons, and item scans. But it’s not the same, simple app I fell in love with. And it’s going to take me twice as long to turn in my kicks for these Nike kicks.