Holiday Shoppers Increasingly Armed with Coupon Apps

Via PR Newswire (

Yes! It’s here. The first commercials for holiday Hershey’s kisses have graced my television screen. It’s snowing on the East Coast. I’m starting to crave Christmas music.

It’s holiday shopping season, and holiday shopping isn’t want it used to be. Sure, people will still stumbled, overstuffed to line up outside Best Buy after Thanksgiving dinner and death-fight each other for Elmo dolls. But now, much less holiday shopping is left to chance and consumer faith. Now, shoppers are scouring the Internet weeks before Black Friday, hunting down the best deals right up until they hit the register. Because apps such as pricegrabber let you comparison shop like a terminator so you can score the best bargains possible. recently released the results of its winter holiday shopping survey, designed to gauge how consumers will use shopping apps this holiday season. They survey found that, out of the 110 million smartphone users in the US, 32% already have shopping apps on their phones and 82% of those savvy consumers plan on using those apps this holiday season. 32% of the almost 2,500 surveyed said they planned to download new shopping apps to their phones in anticipation of the holiday shopping season. At the top of their wishlists? Coupon apps.

“Instead of clipping coupons, shoppers are scouring the Internet and turning to their mobile devices to find the best deals.  Our survey data states that 82 percent of consumers who already have shopping-related apps will use them in an effort to save money when purchasing gifts this season,” said Rojeh Avanesian, vice president of marketing and analytics of PriceGrabber. “With mobile shopping growing at a rapid rate, it will be interesting to see how retailers will gain the shoppers’ attention in the competitive mobile market space this holiday season.”

Make sure you don’t get left behind this holiday shopping season. Download SnipSnap now and start saving with your smartphone, wherever you go!

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