Foursquare Releases Its Location Discovery SDK To Brands

Among the initial Pilgrim partners are Capital One for its Wallet app, coupon platform SnipSnap, gift card marketplace Raise, interactive in-venue jukebox TouchTunes, as well as in-store deals platforms Retale and The Coupons App.

Foursquare’s Pilgrim technology has previously been used only within its flagship “discovery” app to suggest places to go when a Foursquare user is in proximity of a recommended place — even when it’s not actively being “opened” by the smartphone’s owner. Pilgrim also powers Foursquare’s Attribution store visitation data product.