For mobile coupon app developer SnipSnap, the availability of the Pilgrim SDK offers a solution to a long-running issue the company faced. SnipSnap was a beta user of the software development kit, as were companies such as Capital One, local deals app Retale, and gift-card marketplace Raise.
“We struggled to be able to deliver timely and accurate push-notification reminders when folks arrived in store,” says SnipSnap founder Ted Mann. “Location targeting and location-based reminders were really tough to execute, and we we’re constantly trying to balance accuracy with battery drain.” The company has offered geofenced mall notifications for coupons and offers consumers have, however Mann says store-specific reminders would be more useful.
The introduction of the Pilgrim SDK presented a more accurate solution that would not kill consumers’ smartphone batteries, he says: “Now if you have a coupon saved on SnipSnap, or we have a featured offer available, we can notify you as soon as you arrive at the store.”