I’ve never been totally convinced that re-gifting is an inherently terrible thing. All gifts are re-gifts – cash included. So, while I’d never wrap up a tired trinket or an unused lip gloss for a frugal holiday gift, I might re purpose a gift card to I store I barely enter if it’s the recipient’s favorite place on earth. This whole re-gifting process can be a little bit tedious when you’re dealing with plastic gift cards. Sometimes plastic gift cards will have your name written on them in sharpie. Sometimes, you’ll have forgotten how much is on them. And always, always when you re-gift a plastic gift card, you’ll wonder if it looks a little, well, old.
When Gyft rolled out this past September, I was thrilled, because not only does mobile gifting mean I can purchase and deliver gift cards instantaneously; I can also convert all of my existing plastic gift cards to mobile cards I’ll never lose and whose balances I’ll always be able to access.
What’s new with the Gyft app for this holiday season? Re-Gyft. Gyft now gives users a new “Gyft-it” option on existing mobile gift cards. The process is swift, sleek and discreet.
It’s a great gift-giving option if you’re hurting for cash, or if you’re under peer pressure to give presents to people you normally wouldn’t. And, the re-Gyft feature is expected to get even bigger and better after the holidays, when users should be able to trade Gyft cards amongst themselves or even sell them for cash.
Since its release, Gyft has added another 100 retailers like Nike, Gap, Toys R Us, Sears and Gamestop; about two-third of them fully support Gyft, which means you can purchase more Gyft cards and instantly update your balances. Expect much more in the future too. Since retailers can’t count gift cards as sales revenue until they’re redeemed, retailers should all be jumping in the Gyft bandwagon soon.