From: Men More Likely to Go Mobile Shopping | BusinessNewsDaily.com.
One would think women like to shop so much, their collective habit would just as quickly overwhelm men in the m-commerce world. (Picture all those men at the mall, lagging behind, hopeless, holding overstuffed Louis Vuitton purses – you could just as easily picture this sad scene in the realm of m-commerce, too.) “Not so,” says a recent study from uSamp, a market research firm. The uSamp research shows that, while a still impressive 34% of women have made purchases via mobile phone, 45% of their male counterparts have become savvy mobile shoppers. What both men and women m-shoppers have in common are the times and places they’re prompted to pull out their phones. The uSamp survey shows we all hate to wait, since m-shoppers are most active in offices, meeting rooms, waiting rooms, and class rooms.
But there’s one area of m-commerce women still dominate and (perhaps) always will: Women are way more likely to use mobile coupons. In fact, when it comes to mobile coupon use, the overall uSamp m-commerce numbers reverse: 44% of women use mobile coupons, while only 35% of men are in on the same deals. Come on, guys! You still need to get with it!
According to recent findings from Monetate, a marketing optimization technology provider, m-shoppers have more than doubled in number since 2010 and, in just the last year alone, m-commerce had seen a 103% increase. Mobile shopping is so popular, it’s vying to take control of e-commerce completely; currently, 1 in every 10 e-commerce dollars spent stems from mobile purchases, and those purchases made from mobile phones are proving just as significant as those made from desk and lap tops (the average iPhone purchase value is just 5% less than the average purchase made from Apple computers).
Which smart phone rules m-commerce? It’s a tough call. Android phones currently drive 61% of m-commerce sales (rival iPhone drives 20.5%) but, since Apple announced the release of the iPhone 4S last year, the iPhone’s role in m-commerce is exponentially increasing; e-commerce traffic driven by iPhones increased 117% this year, while traffic coming from Androids increased just 85%.
The Battle of iPhone and Android for m-Commerce Supremacy [Infographic] | Daily Deal Media.
How are you using m-commerce and how does your shop-savvy measure up?
That’s what the Interactive Advertising Bureau (IAB) set out to uncover recently, with research geared toward unlocking the secrets of US m-commerce users. The survey group is small (260), but the study is extensive and exclusive to mobile phone shoppers.
So, who are these American mobile shoppers? Here are just some of the stats:
They shop when the sun sets. M-sales peak during late afternoon/early evening.
They’re convenience freaks. The biggest motivator for the mobile shopper is “ease,” followed by mobile ads.
They’re multi-taskers. 64% of those studied m-shop while using other media, like TV.
They’re home-shoppers. 47% of m-commerce transactions happen at home (29% while “out and about,” 10% at work.)
They text while shopping. 76% of m-shoppers use their phones to look up prices and solicit opinions from family/friends.