Nielson, a global information and measurement company, recently reported that almost half of American smart phone owners (47%) take advantage of mobile shopping apps. During the month of June, 2012, the average mobile shopper in this group accessed shopping apps 17 times. The Nielson study revealed a strong correlation between the success of online retailers and the success of their respective smart phone apps; major online commerce sites like eBay and Amazon lead the pack when it comes to mobile traffic, attracting 13 million and 12 million individual mobile users, respectively. Retailers like Target and Walgreens, as well as daily deal sites like Groupon and Living Social all have successful apps driving heavy traffic. Interactive apps like shopkick are successfully engaging savvy smart phone users in popular retail stores like Macy’s and Target.
Says Don Kellogg, Director of Telecom Insights at Nielsen:
“As more Americans use their smartphones while shopping and making purchases directly through apps, retailers should consider personalizing their targeted offerings around the needs of individual consumers.”
Here’s the breakdown of the most popular, influential m-commerce apps:
Shopping/savings apps are clearly a huge deal, and they’re only going to get bigger and better at sensing what we each, as individuals, want/need to buy. It can be a tricky situation. A lot of people love the convenience and inspiration that comes from targeted ads. Others feel like it’s an invasion of privacy. And, still others don’t mind either way, as long as they’re not part of the group that receives creepy/weird/irrelevant ads like this one I spotted on Facebook, not too long ago:
What do you think about the future psychic shopping app? Email me at firstname.lastname@example.org!