“The Philadelphia Experiment” — The Nieman Lab looks at our new Project Liberty incubator

The Nieman Lab at Harvard took a nice look at the new incubator that SnipSnap has joined at the Philadelphia Inquirer. If you’re wondering why we’d take up residence inside a newspaper, and our previous post didn’t already give enough answers, Nieman’s article does a good job of summarizing why “Project Liberty” (as our new home is known) makes sense for both us and the Inky. For starters:

It’s like having a skunkworks without paying full retail price. In the media world, that’s a bonus considering the length of time it takes to recruit and build a team of developers, producers, and others who want to work in journalism.

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We Moved! SnipSnap joins new Project Liberty incubator at Philadelphia Inquirer

We’re excited to announce that SnipSnap has joined Project Liberty, a new incubator housed at the Philadelphia Inquirer building. The program is funded by a $250,000 grant from the Knight Foundation, will last for the next six months, and is being led by Philadelphia Media Network (parent of the Inquirer, Daily News, and Philly.com), Knight, and Ben Franklin Technology Partners.

Today was move-in day at our new office, including a ceremonial ribbon cutting event with the two other incubator companies, our old DreamIt buds CloudMine and ElectNextReadWriteWeb and Technically Philly covered the announcement, as did our new downstairs neighbors at Philly.com.


We’re very proud to report that we’re already working closely with the Inquirer’s sales team to pitch SnipSnap’s unique approach to mobile couponing to their top pre-print advertisers and insert publishers. And we’re excited to bring as much as we can from the accelerator world — from skill share workshops to entrepreneur speaker series to hackathons — to our new office at 400 North Broad Street. If we have our way, we’ll do as much to incubate Philly Media as the other way around!

Here are some pics from move-in day and the ribbon cutting ceremony: