Sincerely’s Sesame Up Against Facebook Gifts

Sincerely, the start up that brought us Postagram and PopBooth, announced today it would be launching its latest venture, just in time for the holiday gift-giving season. It’s called Sesame, and Sincerely announced on its blog today that the new gift-giving app is set to rival Facebook’s Gifts as soon as its released in the next few weeks. Sincerely cites its loyal 1.2 million member fan base as the drive behind its predicted success.

We are excited about the growth of our network and about the growing number of cards our users are sending.   We will continue to invest in making Postagram, Ink and our partner apps the best card sending apps on your phone. But 2 years ago when we started Sincerely, we knew we weren’t going to stop at cards. Cards just happen to be the simplest gift – a great place to start.

While it isn’t clear yet exactly how Sesame’s model will standout from Facebook’s, the focus seems to be on the packaging. The only teaser Sincerely’s releasing is this pretty picture featuring a Tiffany Blue delivery:

One way Sincerely (1 million users) could compete with Facebook (1 billion users)? Mobile coupons. We’ll see. Stay tuned.